THE ULTIMATE EOS

Objective

Create a lead generation experience for an upcoming product announcement, while merging an ecommerce and educationl experience..

Overview

Working closely with the product marketing team, the goal was to create a feature page, outlining the product's capabilities, while also showcasing inspirational sample photography & videos.. Using the information provided to us, I collaborated with my team on the overall structure and flow of the page.

Providing the marketing and dev teams with the prototype, we ensured both Desktop & Mobile experiences were captured, allowing users to engage with the content.

Approach

Acknowledging the fact scroll depth tends to drastically decrease at the 25-50% mark, I decided to implement a persistent navigation highlighting key elements of the page. As well as an "Add to Cart" CTA and the MSRP of the product, which was being dynamically pulled via an API.

Key Components

Outcome

I tend to perform an analysis using Contentsquare or Google Analytics 3-4 weeks after a page goes up. The page's SEO equity outranked our online dealers. The online experience, combined with our marketing campaign, resulted in ~53,000 users pre-ordering the model. We also noticed the bounce rate was relatively low compared to other areas of our site. All these elements checked off the product team's KPIs and was ultimately a huge success.

Prototype

You can interact with the prototype below, or view it separately.