BE THE REVOLUTION

Objective

Create a lead generation experience for an upcoming product announcement, highlighting key features and capabilities.

Overview

Working closely with the product marketing team, the goal was to create a "Coming Soon" feature page, hilghighting the product's capabilities. Using the information provided to us, I collaborated with my team on the overall structure and flow of the page.

Providing the marketing and dev teams with the prototype, we ensured both Desktop & Mobile experiences were captured, allowing users to sign up for email notifications. Once the product was officially announced and ready for pre-order, we replaced the "Notify Me" CTA with "Buy Now" guiding customers to our existing checkout flow.

Approach

Acknowledging the fact scroll depth tends to drastically decrease at the 25-50% mark, I decided to implement a persistent navigation highlighting key elements of the page. In addition, I included a "highlights" section, giving users a brief overview of what the product entails.

Key Components

Outcome

I tend to perform an analysis using Contentsquare or Google Analytics 3-4 weeks after a page goes up. The page's SEO equity outranked pages for the same keywords. We were also able to get ~25,000 users signed up for our email notifications from this page alone.

Prototype

You can interact with the prototype below, or view it separately.